Trudy Van Buskirk

Marketing by Writing Articles for the Local Paper

Many of us are writing articles now. We may place them online in the many article directories which proliferate. We know that if we submit one at least once a week, have the right keywords in the title and the article, that readers will find us and go to... Read >

Send Letters to the Editor is Marketing Made Easy … Readers Will Notice You

Not many people take the time to send a letter to the Editor of a newspaper. You can do this … effortlessly. I'm talking about doing this both with paper newspapers or their online version. This will get you noticed and cost you nothing. You may even... Read >

Pass It On – How to Put those E-Mail Newsletters You Get to Good Use.

The Internet and access to so much information can become overwhelming and addictive. You get 10 or 20 newsletters that you don't even read any more. Before you cancel them all, here's a thought. Before email, we used to snip articles out of the newspa... Read >

Prospect Relationships = Database Management

Do you have a pile of business cards that you've collected at networking events? Or have you recorded them all on your computer or in your PDA (like a Palm)? Do you keep calling these people and no business takes place? Everyone understands that you... Read >

Accounting as Marketing? YES!

Most solopreneurs dread doing their bookkeeping. Some give every piece of paper to an accountant at tax time. Some don't open their bank statement when it arrives each month or cringe as they look at the balance. Let's face it. If we had wanted to... Read >

7 Reasons to Network

There are many articles written about networking but you have to DO what they say! Here are 7 ideas. You have thought of them but have you done them yet? 1. Get out to get thinking. Meet people. Choose the right group AFTER defining your target market.... Read >

Network With Email and a Phone

It's possible to "meet" people who are online. Just send an email and sometimes you get a phone call or another email back. That call could mean money. It always means a relationship. Take the initiative. Be the first. Just ask. How do you do this? ... Read >

With A Service Business Do I Sell Products?

Yes! Whether you start with a service business or not you also sell products. That's how you clone or replace yourself. Did you know that others want your knowledge? Of course you did. That's why you make your services available. But did you also know ... Read >

Don't Judge a Book by its Cover

What you see is not always what you get. He has a bald head, is muscular and doesn't smile often so I assumed Andrew (doing my fitness assessment and plan) was a "mean" fellow. This couldn't have been further from the truth. He was the opposite - he h... Read >

Marketing Smart: 8 Ways to Attract Customers

No matter how small your marketing budget is, without advertising there won't be any customers or continuing sales. But there are low-cost ways to gather prospect names and clients themselves that use more of your creativity and time than your dollars. ... Read >

There Are No Coincidences.

That's the same as saying nothing is left to chance - in business or in life. For Attraction Strategists™ there are no coincidences. So, if we find ourselves 'frustrated' by something that someone else does or says, it's an opportunity to move the re... Read >

7 Ways to Educate Yourself

"Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young." - Henry Ford Educating yourself is probably something you did to start your business and don't do now... Read >

Always be polite.

I don't say this just because I'm a Canadian (although I am and people think we're "nice"). I'm also a Canadian entrepreneur who lived in San Francisco and did business all over the U.S. as well. Marketing means that you probably have opinions and are do... Read >

How are you memorable?

We all love to be remembered and to have our name used. Technology in the form of autoresponders have made it easy for us to send things out by email quickly and with a person's first name. The receiver can have their name used and this gives the sender m... Read >

Put A Call To Action Everywhere

That's right. Write it on all your marketing materials. A call to action is telling people what they should do next. When reading something we all look for something we should do - call, read, buy, go to, sign up, listen ... We want to be told what we ... Read >